I have noticed that busy interviewers (usually the head of dept) don't really bother to remember the contents of an interviewee's resume. He / she will only read it just before the interview - they usually already have in mind the type of person the want to hire.
What they usually notice is the photo (so make sure you attach your best one) and highlights of your qualifications and work experience. Everything else in your resume is simply ignored or overlooked - nobody really cares if you were class monitor ("Ketua Darjah") or if you collect stamps as a hobby. Nobody also cares if you can play the piano, except if you can play it naked and with your toes.
However, if your dad is a Datuk, it does help very much. Especially if he can recommend work to the company or if he plays golf with the directors. If you're a member of MENSA, yes - in some organisations. Other than that, you better look good and have the knack of making people like you.
Lets face it, paper qualifications these days are quite generic, except if you graduated from a top university.
Because of the above, the interview process is essential for your potential boss to really access if he likes you enough to emply you. Remember, you must make him / her like you and make him / her confident that you're capable enough for the job - impression is everything. What the interviewer thinks is more important than what is the reality of things.
Here is a list of 64 interview questions (and answering techniques) that will help you ace the job interview - read the list from crackinterview
The cartoon above is from saintgasoline which has its own views about job interviews.