People’s definition of wealth is evolving.
WITHOUT sufficient funds in today’s money-orientated society, a person is severely handicapped in so many ways. So, most people choose to work hard for their cash.
But is money really that important? Does it really bring us that much happiness? Is money the post that most of us aspire towards, or is it merely a means to get where we want to be? How do we view money and relate to it?
These are all valid questions that DDB International Malaysia endeavoured to find answers to, in their latest report, Future Currency: Malaysians’ Money Stories.
This analysis of how Malaysians feel about money is based on thousands of “signs” collected by DDB Signbank sign-hunters, as well as interviews with people from all walks of life. It examines current and future consumer trends as well as “the emotional and physical significances in the context of finance”, says Wong Yee Thong, DDB International Malaysia’s brand planning director.
Here are some interesting revelations.
According to the report, people’s definition of wealth is evolving, for the better. The trend has been that we all work hard to get more money and try to keep it for as long as possible. But now, more and more people want their money to work for them instead.
The team identified five evolving stories about future currency: